Friday, February 4, 2011

Fake Too Fake by Giovanni Bortolani


Giovanni Bortolani is photographer and digital artist. Begins to shoot pictures at age 11 with the aim of painting landscapes in the garage. Throughout the high school years he develops his projection technique which he uses to paint trompe l'oeil. Pupil of Bruno Munari, he becomes visual designer in Milan at the beginning of the Eighties. He studies at the “Accademia di Belle Arti” and specializes in ad photography in Switzerland. He starts working as a video maker, art director and photographer and realizes many awarded campaigns for eminent brands. Still he doesn't manage to forget his passion and enthusiasm for experimentation of new roads and for sharing his knowledge by means of international workshops. Pioneer of the digital world and wise old retoucher, he gets distracted by the clouds but keeps on painting with light. Living between Milan and Bologna he establishes Hangar58, a workshop dedicated to creativity applied to the digital image.